We use optimal materials

We don’t just use certified “eco” fabrics — often that’s just marketing. We choose materials that last, that can be worn many times without losing their shape or charm.

We believe true sustainability isn’t only about where a fabric comes from, but how long it lasts.

Extending a garment’s life by just 9 months can reduce its carbon footprint by 20–30% (WRAP UK, Valuing Our Clothes, 2017).